ABOUT US Ariat is committed to building a different breed of company, one that reflects our core values as a team and those of our consumers. Our company values have shaped our success since 1993 – a commitment to innovation, quality, integrity, teamwork, and respect. Product quality is non-negotiable, and so is our collaborative culture and giving back to the communities we serve. Ariat is developing advanced technologies to deliver products that perform in a variety of demanding environments. Our footwear team obsesses over every single detail of our boots and shoes - from the finish and durability of the leather to the stitches per inch where a boot gets a lot of wear. Our apparel team reimagines every element of our clothing – building in the Ariat difference of innovation in materials, fit, and function. A DIFFERENT BREED We are linked in name and spirit to the legendary racehorse, Secretariat. Our heritage and values shape our culture. OUR COMMITMENT Our design teams use the most innovative, most durable, and highest quality materials to make the best boots—bar none. A CULTURE OF CRAFTSMANSHIP World-class product requires world-class design, materials and workmanship with a focus on durability and quality.